Our services are built to support the full journey—from structure and story to compliant distribution and measurable growth. Each engagement is tailored: we assess market readiness, define the right routes-to-market, and align stakeholders around a clear plan.
Distribution is the powertrain of any investment proposition. Even the best-managed strategy will underperform commercially if it cannot reach the right advisers and investors through credible channels. Links Global Partners provides a structured pathway for regulated issuers to access professional wealth managers across priority markets. Our approach balances quality of relationships with depth of coverage to ensure that every introduction is relevant, suitable, and positioned for long-term adoption.
We begin with a distribution readiness assessment—clarifying target client profiles, regulatory posture, competitive positioning, fee economics, and documentation standards. From there, we define the most effective routes-to-market for each issuer: selected adviser networks, regional hubs, placement partners, or platform access. We support the creation or refinement of key materials (factsheets, pitch decks, Q&A briefs), and we prepare advisers with the context and data they need to evaluate the opportunity quickly and responsibly.
Execution is relationship-led. We leverage our network to arrange qualified conversations with advisers who have the mandate and appetite to engage. We track feedback loops, share market intelligence, and help iterate the proposition so it resonates across multiple jurisdictions and client segments. Where appropriate, we coordinate with legal and compliance stakeholders to ensure introductions and information flows remain aligned to regulatory expectations.
For issuers, our service accelerates reach without compromising governance. For advisers, it provides curated access to well-prepared propositions that have been filtered for quality and fit. The outcome is a distribution strategy that is repeatable, data-informed, and built on trust.
Note: We operate exclusively within professional channels and do not market or provide advice to retail investors.
Private placements offer a targeted pathway to professional investors, balancing efficiency, confidentiality, and speed-to-market. Success, however, depends on rigor: the structure, documentation, framing, and audience must be precisely aligned. Links Global Partners helps issuers prepare and position private placements for evaluation by the adviser community—and supports advisers in accessing differentiated opportunities that meet client objectives.
Our engagement typically begins with scoping: objectives, capital requirements, investor eligibility, jurisdictional considerations, and anticipated timelines. We review the placement structure at a high level, identify missing or ambiguous components, and help shape the narrative for clarity—highlighting governance, risk factors, track record, and alignment of interests. Where relevant, we recommend specialist legal, tax, and administration partners to ensure that the technical foundations are robust.
We then focus on market access. Using a curated network, we arrange qualified introductions to advisers and family offices with appropriate mandates. We maintain compliance discipline throughout the process—introductions are made between professional counterparties, with clear documentation and no public solicitation. Feedback from each conversation is captured to refine materials and resolve diligence queries efficiently.
For advisers, our role is to provide context and transparency: what the opportunity is, who stands behind it, how the risks are mitigated, and where it fits within client portfolios. For issuers, we help compress the time between readiness and engagement—ensuring that the story, materials, and audience are properly matched.
Important: We do not facilitate public offerings and we do not market to retail investors. Our work concerns introductions and strategic support between professional participants.
Structure shapes outcomes. The legal form, governance framework, and operational mechanics of an investment vehicle determine how it is perceived, distributed, and ultimately held. Links Global Partners provides high-level structuring support to help issuers select and refine vehicles that resonate with professional advisers and align with regulatory expectations across jurisdictions.
Our role is advisory and coordinating. We help teams evaluate structure options—such as corporate funds, unit trusts, partnership vehicles, and real-asset wrappers—through the lens of market access, cost efficiency, operational simplicity, and investor communication. We draw on our network of specialist counsel, administrators, and service providers to assemble the right expertise for each mandate. Where required, we assist with vendor selection and scope definition to keep projects moving in a disciplined way.
A typical engagement includes a structure-and-marketability review, materials mapping (what documents will be needed, how they should be positioned), and an indicative distribution plan that ties vehicle design to adviser expectations. We pay particular attention to governance signals—board composition, track record visibility, fee transparency, conflicts management—because these are central to adviser due diligence and client trust.
The outcome is not a legal opinion but a practical blueprint: a structure that supports the intended route-to-market, a story that speaks to professional investors, and an execution plan that connects the two. By aligning structure and distribution early, issuers can avoid rework, accelerate time-to-market, and improve conversion with the right audiences.
Real Estate Investment Trusts (REITs) provide a transparent, regulated route to income-producing real estate. For advisers, REITs can offer attractive yield characteristics, governance visibility, and portfolio diversification without direct exposure to development risk in many strategies. For issuers, they provide a familiar, scalable vehicle that can meet institutional expectations while remaining accessible to professional channels.
Links Global Partners supports both sides. For issuers, we help shape the REIT proposition for adviser audiences—positioning, documentation, fee clarity, and the data points professionals want to see (underlying assets, occupancy, leverage, cash flow coverage, dividend policy, risk factors). We align the messaging with distribution objectives and prepare a targeted outreach plan across relevant hubs. For advisers, we provide context: the manager’s track record, governance arrangements, and how the REIT complements other allocations within a client’s portfolio.
Our perspective is pragmatic. REITs are not a monolith; strategy, jurisdiction, and leverage profiles vary. We help stakeholders articulate where a specific REIT sits on the risk/return spectrum and how its features translate into client outcomes. We also emphasise transparency—clear articulation of fees, conflicts management, and reporting cadence builds trust and shortens decision cycles in professional channels.
The result is a REIT narrative that is properly framed for the wealth management community, supported by materials that anticipate diligence questions and an outreach plan that reaches the right advisers at the right time.
We do not market to retail investors; our focus is exclusively on professional participants.
A resilient distribution strategy is built on relationships—relevant, responsive, and long-term. Links Global Partners helps issuers build and maintain advisory networks across key markets, focusing on fit rather than volume. Our goal is to create a stable, growing base of professional relationships that can support multiple products and vintages over time.
We start by defining the ideal adviser profile: client demographics, mandate scope, product appetite, due diligence standards, and operational preferences. We then map the market to identify prospective partners and prioritise outreach based on alignment. Introductions are carefully staged, with clear information flows and expectations on both sides. Where useful, we coordinate teach-ins, webinars, and small roundtables to deepen understanding and gather feedback.
Network building is not a one-off campaign; it is an operating discipline. We track engagement, questions, and outcomes to refine positioning and materials. We share insights with issuers to inform product evolution and future launches. Over time, this creates a compounding asset: a community of advisers who know the issuer, trust the process, and understand where specific offerings fit for their clients.
For advisers, the benefit is access to well-prepared propositions and a responsive counterpart. For issuers, it is consistency and momentum—measured not only in initial allocations but in the durability of relationships across cycles.
Effective marketing in professional channels is about clarity, credibility, and cadence. Links Global Partners helps issuers translate investment ideas into materials and campaigns that resonate with advisers—without overclaiming or compromising compliance. We focus on telling the story that diligence teams want to hear: what the strategy does, why it exists, how it is governed, and how it fits in a portfolio.
Our support spans content and channel selection. We refine factsheets and pitch decks, craft Q&A briefs, and prepare short-form updates for adviser newsletters or platforms. We can coordinate targeted webinars, conference appearances, and roadshows where appropriate. Throughout, we align messaging with regulatory expectations—clear risk summaries, track record presentation, and fee transparency are non-negotiable components.
Distribution intelligence informs the plan. We measure which topics drive interest, which formats convert meetings, and where additional detail is needed. That data shapes the next iteration of materials and outreach. The objective is not noise but signal: the right information, to the right audience, at the right time.
We do not run mass retail campaigns. Our remit is professional communication that supports adviser decision-making and strengthens issuer reputation across cycles.
People make the difference in distribution. Where appropriate, Links Global Partners undertakes selective recruitment mandates to help issuers and advisory firms hire talent that accelerates growth—particularly in business development, product specialist, and institutional relationship roles.
Our approach is network-led and discreet. We map the competencies required for success in each mandate—market coverage, channel knowledge, product understanding, and cultural fit—then identify candidates through our industry relationships. We pre-qualify interest and alignment before making introductions, protecting time on all sides and preserving confidentiality throughout the process.
We are selective in taking on searches and prioritise roles where we can add unique value through our network and understanding of the distribution landscape. For firms, this results in a short, high-quality slate rather than a volume exercise. For candidates, it offers opportunities that are thoughtfully matched to experience and ambition.
This service is optional and scoped separately from our core consulting. It remains focused on professional, non-retail functions that support compliant growth.
Links Global Partners builds trusted connections between investment product issuers and professional wealth managers, helping high-quality opportunities reach the right clients through credible, compliant distribution channels.
Links Global Partners is a consultancy that facilitates introductions and strategic support between professional counterparties. We do not market to, solicit, or provide investment advice to retail investors, and we do not act as a custodian of client assets. Any references to investment strategies or structures are for informational purposes only and do not constitute an offer or invitation to buy or sell securities. Engagements are conducted in alignment with applicable regulations in relevant jurisdictions.
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